Loyalty platform Naša Aplikacija
For the DIS retail chain, we built a platform for the “Naša Aplikacija” loyalty program: a dedicated loyalty database synced with the ERP, a portal for running the program and a mobile app for Android and iOS. In the app, customers follow promotions, coupons and their purchases, collect stamps and download digital fiscal receipts.
What needed solving?
The loyalty program needed two tools: an app for customers, with promotions, coupons and rewards, and a place for the DIS team to manage members, cards, content, campaigns and support. Everything had to be connected to the ERP so that purchases and points were accurate.
What we built.
We built a dedicated loyalty database that syncs with the ERP, a portal for the DIS team and a mobile app for Android and iOS.
Through the portal, the team adds new members (including those from paper application forms), manages clubs and cards, publishes banners in the app (slider, pop-up…), news and coupons, awards bonus points and creates marketing campaigns via Viber, SMS, push notifications and email. It also handles customer surveys, reports and the support tickets customers send from the app.
In the app, customers see promotions, banners and coupons, their purchase history and store locations. They can make a shopping list (from items on offer or by hand), collect stamps and claim rewards for them, and download a digital fiscal receipt for every purchase.
- ERP sync
- Coupons, stamps and bonus points
- Marketing campaigns
- Customer surveys and tickets
- Shopping list
- Digital fiscal receipt
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